Capabilities
Services with muscle.
Invigorate builds brands one strategic step at a time. We help shape the market, building awareness among key influencers and industry experts before we even launch your product. We prepare spokespeople to clearly communicate your message, and engage our close media contacts.
At launch, we deploy well-researched, smart, targeted pitches to raise interest. With every tactic in our arsenal – from grassroots campaigns and new media outreach to direct-to-patient initiatives and website launches – we maximize the impact of every interaction with your core stakeholders.
Invigorate's capabilities include:
Strategic Messaging
Product Communications
Viral, Word-of-Mouth Marketing
Media Relations
Investor Relations
Clinical Trial Recruitment
Corporate Communications
Crisis & Issues Management
Strategic Messaging
Research is at the core of our collaborative messaging process. We work side-by-side with clients, listening to what you have to say – and then we do more homework on our own. Our senior team collaborates and brainstorms ideas for honing your message. Then we work with you to distill complicated concepts into simple, distinct, and clear language for each of your target audiences. Throughout the process, our team never stops questioning and pushing to get it right.
Product Communications
We reach your consumers wherever and however it takes to make the biggest impact. People are consuming information 24/7, using multiple channels, for numerous reasons. Whether it’s to socialize, engage, educate, or advocate, Invigorate targets your audiences at the right place at the right time. Understanding how you want to be perceived by key stakeholders increases the overall performance of your marketing efforts, creates customer loyalty, and drives brand growth.
Viral, Word-of-Mouth Marketing
Blogs, social networking sites, grassroots initiatives, viral email, and other social media are highly effective tools for building a brand. Above all else, people trust recommendations from people they know or respect. Invigorate harnesses the power of word-of-mouth (WOM) marketing to create buzz. Our effective strategies are grounded in two-way, transparent communication between you and the people who spread the word about your products. Invigorate can create and execute WOM programs that will reach your audience and use a proprietary research tool to generate meaningful metrics.
Media Relations
Our approach to media relations is inspired. The Invigorate team has deep, longstanding relationships with media; reporters rely on us to give them leads on the most interesting, credible health stories. We’re in daily contact with media outlets that cover your space – and have proven experience of converting media contacts into high quality news coverage of your story.
Investor Relations
Keeping your investors informed and happy is critical to maintaining brand value. We integrate investor relations with your communications strategy, ensuring that all investor contact is carefully coordinated, planned, and executed. Our team helps develop IR presentations, and coaches executives on inspirational message delivery. We support quarterly and annual reporting, and stay in close contact with targeted analysts, investors, and bankers. To make sure you’re instilling confidence and stimulating the interest of the investor community, we conduct perception studies that benchmark your impact. We also help with your roadshow and IPO. And when it’s time to secure financing, we’re there every step of the way. We’ve done it all – and done it well.
Clinical Trial Recruitment
Clinical research and drug development can drastically slow down without effective patient recruitment and retention. But clinical trials are becoming larger, longer, and more complex – making it difficult to enroll the right patients and complete trials on time. And with clinical research accounting for half of the billion-dollar cost of drug development, you can’t afford a lagging clinical trial. Yet a vast majority of clinical trial sites miss their recruitment targets. Invigorate can help minimize clinical trial times and costs by communicating effectively with sponsors, patients, and physicians.
Corporate Communications
We invigorate your brand by developing effective corporate positioning and messaging. We spread the word by raising the visibility of your key executives. We create websites that help build your brand. And we capitalize on every editorial opportunity to stimulate interest in your company. Our corporate communications are designed to inspire interest and grow your business.
Crisis & Issues Management
Invigorate has a 360 degree approach to issues management. We mitigate crises by being proactive, engaging with allies and naysayers alike. We ground your story in science, rallying broad external support for your product. We develop a scenario plan, with response statements prepared and ready – before any crisis strikes. If a crisis does erupt, we minimize its impact by reacting rapidly and forcefully. Activating the scenario plan, we deploy internal and external spokespeople to reassure your stakeholders, and immediately engage with media to fortify your position.